If the lessons of 2020 did one thing, they certainly dispelled the myth that the automotive industry is slow to change. Dealers have adopted new, digital retailing tools at a rapid pace, ushering in a new era of transformation. And buyers are ready for it. For the past several years, research conducted by Cox Automotive has shown that buyers want to spend less time at the dealership. With the help of new technology implementation, now they can.
Auto News: Research from Cox Automotive’s 2020 Digitization of End-to-End Retail Study reveals a big gap between how consumers want to spend their money and most dealerships’ ability to meet their demands.
Dealertrack: Modern dealerships ready to make the switch aren’t letting the pandemic put off a DMS transition any longer. Learn how one team reimagined the installation, training, and launch process during last year’s stay-at-home orders.
NADA: New research reveals that 91% of franchise dealers plan to use digital retailing after COVID-19.
xtime: This real-world dealer case study shows the impact that modern technology, flexible payment platforms, and texting tools can do for your business.
PRweb: Dealers may have been pushed into adopting new digital tools amid the pandemic. However, studies show the move was a blessing in disguise.