The Funnel is a Shot Glass

Thanks to digital technology, car shoppers are using more points of research — including dealer websites — to get to the source of the most accurate and timely information possible. It’s one of the driving forces behind consumer demand for transparency and accessibility. 

Three easy ways to boost your tech supply

Are you seeing a lack of talented techs come through your doors? Many dealers are. The industry is buzzing about a shortage that may affect your bottom line for years to come. But while some dealers worry about the shortage, others are proactively taking matters into their own hands.