Drive to Success: Customer Advocacy

Customer advocates are a powerful profit-maximizing tool for your dealership. Loyal customers can be your strongest sales representatives through spreading the word about your dealership’s reputation. Potential customers tend to trust their family and friends the most when deciding where to buy a car. For this reason, your dealership should take any steps necessary to gain more customer advocates and retain loyal customers.

Drive to Success: Employee Training & Development

Developing skillful employees will only make your dealership stronger and more successful. Proper training will allow your teams to hire and retain top talent. Stay up to date on the different technologies and expectations of millennials entering the workforce to ensure your dealership provides the development talented team members are looking for.

Drive to Success: Combat Margin Compression

Dealerships face shrinking margins today more than they have in the past. There are many new ways to sale cars, but in order to avoid margin compression, dealerships should invest time and money into selling cars more efficiently. Try changing your sales processes, scrutinizing the revenues and costs from each of your departments, and increasing the speed of used car sales.

Drive to Success: Technology to Drive Profits

Technology can improve customer service, marketing strategies, dealership operations, and drive up profits. In an increasingly digital world your dealership should get the most out of its technology and put it to proper use. After all, innovative technologies make auto dealers’ jobs easier.

Drive to Success: Women in Auto

In today’s world dealerships tend to be male dominated. However, there are considerable returns dealerships can receive by investing in a woman’s experience working in the auto industry. Women make up nearly 80% of car-buying decisions, and most women prefer to speak with a car saleswoman.

Drive to Success: Selling to Women

Women are becoming a more powerful demographic in dealerships. Providing women with a helpful experience both online and in store will help your dealership sell more cars to women.  After all, women control nearly 85% of car buying decisions.

Drive to Success: Fixed Ops

If you haven’t already, it’s time increase revenue with your Fixed Ops department. Read why experts suggest you drive customers to the service lane and how to do it.

Drive to Success: Retain Customers

Developing customer retention strategies can maximize your dealership’s profits. Dealerships should focus on retaining loyal customers just as much as they focus on acquiring new customers. Loyal customers will communicate the benefits of buying from your dealership within their circle, return when they are ready to purchase a new car, and will bring service to your fixed ops department. 

Drive to Success: Selling to Millennials

Millennials make up a large portion of today’s car buyers. Experts from Automotive News, WardsAuto, Entrepreneur, CBT Automotive Network, and Business Insider offer insights on how to sell to this new generation of car buyers.