Think for a moment about the interactions your dealership has with your customers. How many people really want to spend more time buying or servicing a vehicle? They want to get in, get out, and…
In an industry as competitive as auto sales, dealerships must think creatively to find efficiencies and increase profits. From a focus on fixed ops and F&I to hiring and retaining the right employees, dealerships…
As other sources of revenue run dry, fixed operations can provide a steady stream customers and renewable income. In fact, according to economic research company IBISWorld, the parts and services segment was projected to generate 13.6% of dealerships’ revenue in 2017, outperforming both new and used vehicle sales.
If you haven’t already, it’s time increase revenue with your Fixed Ops department. Read why experts suggest you drive customers to the service lane and how to do it.
In times when consumer demand dips or plateaus, it’s important to rely on the other, more literal tools of your trade. If you haven’t done so already, it’s time to invest in fixed operations.
Seven tips to help service managers streamline operations, provide better service, and create long-lasting customer relationships that will greatly benefit every part of the dealership.
Your service department is quickly becoming the next great frontier for mobile technology, thanks to innovations like mobile-friendly multipoint inspection tools. Make sure your service bays are delivering a customer experience that helps create happy and loyal customers.
It’s that time of year again, when your dealer principal or CPA requires a “firm” parts inventory count for tax and factory filing purposes. If you dread the event, you’re not alone. But it doesn’t have to be that hard. If you put several steps in place throughout the year to improve consistency and better secure your parts asset, you will minimize variances, risk of theft, and dread of the annual inventory. Industry consultant Mike Nicholes recommends every dealership put three steps in place to ensure a smoother annual parts inventory.
What’s the best way to find out what women want when they go to have their vehicle serviced? Ask them. The answers can go a long way toward helping dealerships attract and retain more women in the service lane. That’s critical, because there are more women on the road today than men, and women increasingly call the shots when it comes to household purchases. Isn’t it in your best interest to cater to them?
Dealertrack sat down with Anne Fleming, president and chief executive officer of the women-focused dealer review website Women-Drivers.com, to share results of her company’s 2014 year-to-date survey results and tips for driving more women into your service lane.
Smart dealers know that the fixed ops department is their best bet for steady, consistent revenue. Yet the majority of service departments are leaving major money on the table. Why is this happening? It’s a perfect storm of a lax inspection process, no accountability and a service-not-sales mentality. In a market where competition is up and ROI is shrinking, you can’t afford to have your service technicians missing opportunities or just picking low-hanging fruit – like brake and power steering flushes – instead of completing a thorough inspection and selling customers on services they actually need. Not only does this approach improve sales, but it also improves customer loyalty and trust. Want to get more revenue out of your lanes? Make sure your service manager can answer these three questions.