Data from the Q4 2018 Cox Automotive Dealer Sentiment Index shows that U.S. auto dealers became more negative than positive in describing the fourth quarter market and this sentiment carries through to their outlook for the first quarter of 2019. Their concerns…
1 Surprising Way to Improve Your F&I Sales
We all know how the traditional F&I sales process works – and how customers react when a new round of hard selling starts, just when they thought their deal was nearly complete. According to the Cox Automotive Customer Journey research,…
Drive to Success: Game-Changing Technology For Better Profits
Technology is a game-changer for the automotive industry. Improved customer data insights and the ability to offer more transparency has improved the relationships your sales associates build. And accessing information about price, offers, care…
Cloud Optimization, Your DMS, and You
As technology evolves, so does its language. And one of the newest tech buzz terms “the cloud” can be a little confusing. What is the cloud? How can it help your business? And what…
Drive to Success: Preparing for a Technology Switch
Making a switch to new technology is a big decision that can have big profit implications for a dealership. To reduce the pain sometimes involved, dealerships should research and choose the right vendor that…
3 Ways to Modernize Your F&I Process in the Age of the Customer
In the current Age of the Customer, car shoppers are doing a significant amount of research online before ever contacting a dealership. Once they arrive to the store, car shoppers want their time in…
Drive to Success: Improving Social Media Presence
Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social…
Drive to Success: Making a Technology Switch
Becoming a more efficient dealership may mean implementing better technology. Modern technology can improve dealership functions dramatically. However, preparation and training can make the technology switch flow smoother. 1- Help Your Dealership Prepare…
Drive to Success: Efficient Technology
Technology can be extremely helpful in guiding your dealership to success. However, you should make sure the technology you implement at your dealership aligns with your dealership strategy. Technology will make your dealership more…
Drive to Success: Technology Partnerships
Technology plays a vital role in the success of dealerships. Make sure the technology companies you partner with acknowledge your dealerships goals and business model. Without knowing exactly what you want to get out…
Rethinking Your Dealership’s Phone System
This article has been approved by Erik Nachbahr, President and Founder of Helion Automotive Technologies. The author’s views are entirely his or her own and may not always reflect the views of Dealertrack. …
2018 Readiness – Now is the Time to Modernize
The New Year is the perfect time to implement updated technology at your dealership. Just as you were finally getting around to last year’s good intentions, it’s time to resolve to bring your business into the modern age in 2018, if for no other reason than it can improve your bottom line.
