Topic 5
Topic 5

Privacy and Customer Information Sharing

Find out the limitations on how and when you can collect and share information about customers and potential customers without exposing your dealership to legal action and fines.

#StayCompliant

LEARN HOW TO PROTECT YOUR CUSTOMERS’ PRIVACY AND YOUR DEALERSHIP

Did you know?

Identity theft and data breaches affect millions of consumers each year. Don’t let them happen at your dealership.

chp5-tip-img.png

Compliance Tip

A privacy notice is considered a contract with your customers, so make sure your dealership’s business practices follow what is stated in your privacy notice.

What's new for 2021

Effective January 1, 2020, California passed a sweeping new data privacy law, the California Consumer Privacy Act (CCPA), that imposes significant responsibilities on businesses that collect California consumers’ personal information. In addition to compliance with the CCPA, businesses will need to start considering the California Privacy Rights Act (CPRA), which amends the CCPA and goes into effect on January 1, 2023.  

Topic 6

Next Topic

Aftermarket Product Selling

GO TO NEXT TOPIC