According to buyer sentiment, digital adoption in the auto industry is here to stay. It’s not just that dealers have adapted to new norms and implemented new digitization tactics. Although, they are. (And at…
Drive to Success: The New Era of Data Optimization is Here
The words “Big Data” are about to become your go-to mantra for 2021. While the last twelve months may have seen a huge shift in digitization, online service offerings, and a restructure of your…
Measure What Matters: Tracking Employee Statistics
You probably know how many cars are on your lot right now (or at least a good idea, we hope). Your accounting manager tracks payroll down to the minute. And you use smart data…
Ask the Experts: 5 Tips For Measuring Employee Satisfaction
Dealership technology has come a long way. In the last year alone, rapid adoption of digital tools and technology has jettisoned the customer experience light years into the future. New tools now allow buyers…
Drive to Success: Dealers Go Social to Connect with Buyers
With dealers adopting new digital tools and services during the pandemic, a new virtual model of the dealership was born. But, the pandemic not only shifted the way dealers and their staff catered to…
Drive to Success: Digital Adoption Shifts the Post-Pandemic Experience
A rapid adoption of digital tools and processes was the make-it-or-break-it reality for the last twelve months. Dealerships without a solid digital foundation already were forced to overhaul the entire shopping, buying, and servicing…
Drive to Success: Dealers Implement Digital Retailing at Record Pace
If the lessons of 2020 did one thing, they certainly dispelled the myth that the automotive industry is slow to change. Dealers have adopted new, digital retailing tools at a rapid pace, ushering in…
Early Adopter Sees Big Benefits from Integrated Payroll
Neal Jackson likes solving problems. As accounting manager and controller in charge of payroll, finances, and accounting for Lawley Auto Group, Jackson wasn’t about to let his software technology slow him down. That’s not…
Drive to Success: Profit-driven Technology is Here to Stay
Profit-driven technology is making it easier than ever to help people buy, sell, and own a car. Investing in technology is simply a must-do. And tools that improve the process get better every day.…
Destination: Success – Be Ready for New Market Opportunities
The events of the past year have changed and challenged the automotive industry. In the course of one year, you went through more change than the last ten. While fighting margin compression was a…
9 Keys for Hiring & Retaining Staff at Your Dealership
There’s more to the auto industry than selling cars. The people-side of the business is also a huge challenge. And with your dealership needing to attract, retain, and train top talent for new, more…
Drive to Success: Brand Advocacy in Digital Retail
Are you turning customers into brand advocates with your new digital retailing program? It may have been easier when you could meet face to face, but the rules have changed. Connecting to your customers…
