Empower your dealership with an intuitive platform.

Intuitive Systems

Your DMS should work with you.

Dealertrack’s intuitive DMS makes systems easier for you and your staff to learn, implement, and use. Real-time information lets you know where your investment stands at every moment, easy systems mean fewer keystrokes, and remote cloud access lets you use Dealertrack DMS securely from anywhere.

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“I’m bouncing around between stores all day long. I can get into the system from anywhere and know exactly what’s going on.”

- Brett Henkel, Assistant GM, Big Two Toyota

Role-Specific Functionality

Simply powerful technology.

Dealertrack DMS provides powerful functionality that improves workflow and operational efficiencies across your dealership and within specific departments, from accounting and inventory management to OEM templates and parts processing.

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Free from limits

Access your data—at your fingertips—anytime, forever. We won’t delete, hide, or purge your records.


OEM Integrations

Address specific requirements and needs based on OEM.


Access On Your Tablet

Boost your CSI scores and customer satisfaction with more mobile functionality.

"Dealertrack keeps us flexible, quick, and accurate, so we can adapt to change, overcome obstacles, and persevere through any economic or business condition."

- Dean Collins, Gerald Nissan of Naperville

5 Ways a Modular DMS Opens Up New Possibilities for Profit

Discover five ways data access, when paired with modular integration, increases the odds for dealership success.

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Recruit and retain top talent.

Dealertrack DMS helps current team members transition with intuitive systems, web-based training, and onboarding support. Plus, new recruits can be up-to-speed and productive much faster without any previous experience with the DMS.

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“If we don’t invest in technology, the market passes us by. It’s critical that our staff has the tools that they need. Dealertrack provides us a very easy to use, simple solution.”

- Jeanne Brewer, General Manager, Acura of Glendale

8 Ways to Reduce Turnover & Improve Retention

Learn how to leverage the hidden potential of your people with 8 steps you can implement today.

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Opentrack Integration

Work with your preferred partners.

The Opentrack platform of Dealertrack DMS offers system flexibility and easy integration that empowers you to use your preferred systems, tools, and vendors without worrying about compatibility issues or loss of data. It’s your data. Dealertrack DMS puts you in control of decision making.

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Tailored solutions

Choose the solutions that best meet your needs.


Stronger security

Improve workflows through seamless, secure data integration.


Low fees

Protect your bottom line with low integration fees.

DMS Managing Success

Control Your Own Data

Hear why other dealers prefer the Opentrack system, with strong integration, flexibility, and data control—without the exorbitant fees.

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“Opentrack has allowed us to integrate several third-party vendors that we acquired after purchasing another location.”

– Kevin Cook, General Manager, Straub