The Trusted DMS
Partner
Run your dealership on your terms with a DMS proven to adapt to your unique business needs with flexible, connected technology solutions.
Recognized as one of the best DMS solutions year after year
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client
Features
& Benefits
Maximize and safeguard your profit centers with a flexible, easy-to-use dealer management system designed to streamline your operations and boost profit potential, supported by industry experts and backed by Cox Automotive.
Improve the way your team works by providing dealer management software that’s easier to learn. Smoother, frictionless workflows allow new hires to hit the ground running white integrating seamlessly with the vendors and digital solutions of your choice.
Empower your team to access real-time data and manage operations from anywhere, on any device, with Dealertrack’s cloud-based dealer management system. Get instant insights to drive smarter decisions and boost profitability using our reliable, scalable technology. With seamless updates, your dealership runs leaner, faster, and more profitably, every day.
Connect every department with open integrations that work seamlessly with over 375 OEMs, 1,500+ lenders, and 220+ certified vendors. Dealertrack’s automotive dealer management system ensures your workflows are flexible and future-ready, reducing manual entry and errors. Choose the partners and digital solutions that fit your business best.
Unlock dealership growth with Dealertrack’s dedicated and highly skilled performance management. Our experienced retail automotive professionals deliver strategic guidance, actionable insights, and ongoing training tailored to your goals. With a proven track record and industry expertise, we help you maximize your dealer management system investment and achieve measurable results—so you can lead with confidence and control.
Experience a whole new level of community and trust for each role within your organization to encourage growth and help you thrive. Dealertrack’s dedicated performance managers, and 24/7 help center ensure you always have expert guidance and resources to keep your dealership running smoothly. Get fast answers, ongoing training, and a partner committed to your long-term success.
Available Add-ons
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Integrations
Our auto dealership software integrates with other Cox Automotive solutions and third-party car dealer management software. Sharing data across the dealership makes the customer experience seamless and builds trust.
Success with
Dealertrack DMS
Easiest-to-Use
Client Satisfaction
Savings per year in estimated hidden fees paid by
Award-Winning
DMS – 2025 Dealers’ Choice Gold Award and DrivingSales 2023 Dealer Satisfaction Awards.
Real Stories
with Real Results
See how these users are using Dealertrack DMS to solve their dealership’s biggest challenges, including managing their back-office accounting, improving their employee onboarding and payroll, optimizing parts and inventory, and streamlining service to drive real results for their entire business operation.
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DMS
Danny Randolph
The best part about Dealertrack DMS is how intuitive and easy it is to use compared to other DMS…
President/Co-Owner
Napleton Auto Group
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DMS
Frank Seitz
We love having our Dealertrack DMS Performance Manager. He brings a lot of value to the table fr…
Service Manager
Lawton Kia
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DMS
Matt Garner
A DMS is a such a critical part of thedealership, and choosing Dealertrack DMSwas a no brainer.…
Dealer Principal
Downtown Auto Group
FAQs
Yes. Dealertrack DMS is a cloud-based dealer management system automotive solution, giving you secure access to your data and workflows from anywhere. This means you can manage your dealership remotely, collaborate in real time, and stay connected to your business.
Dealertrack delivers dedicated performance managers, 24/7 help centers, and ongoing training to ensure your dealership gets the most from its dealer management system software. Our team is committed to your success, every step of the way.
Dealertrack DMS maximizes flexibility with OpenTrack, our industry-leading, third-party certification program. It connects seamlessly with your existing CRM, inventory management, and accounting systems, as well as automotive eContracting software and F&I aftermarket software – all without heavy fees. This flexibility helps you build a tech stack that fits your dealership’s needs.
Rated the Number 1 easiest-to-use DMS, Dealertrack DMS automates routine tasks and connects to your choice of venders with seamless open integrations. This means fewer errors, faster deal funding, and more time spent serving customers. Dealers report saving hours per deal and boosting margins with Dealertrack’s automotive dealer management systems.
A dealer management system (DMS) is software that connects every department in your dealership. With powerful, real-time accounting and reporting, Dealertrack DMS provides actionable insights that drive informed decisions. Its connected tools and convenient integrations drive sales and F&I transactions processes on every deal. It also modernizes your fixed ops parts and service procurement processes to streamline functions, automate tasks, reduce error and speed up workflows.
Our online customer support has an 87% approval rating with most cases closed in 48 hours.
Many of our clients report noticeable improvements in efficiency and sales within the first few months.
Our Performance Managers provide unmatched industry expertise to ensure your business meets and exceeds its goals before, furing, and beyond implementation. Plus, you’ll have access to online trainings, resources, and more to keep everyone up-to-speed.
Dealertrack, built with Opentrack, allows our partners to seamlessly integrate and access their own data without incurring exorbitant fees. Additionally, you’ll have the full suite of Cox Automotive’s powerful technologies at your fingertips.
With the number 1 rated easiest-to-use DMS in the industry, Dealertrack DMS empowers your dealership to thrive against the competition by providing access to more affordable, connected technology solutions that drive profitability and flexibility.
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Dealertrack’s team of experts installs over 40 Dealer Management Systems every month. We’re ready to help your dealership take the next step.
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