2m Read Drive to Success: How Millennials Are Changing the Market Mastering the millennial market doesn’t have to be a mystery. The generation born from the “Boomers,” in between the eighties and nineties, is now entering their thirties and forties. They’re also the… Read More
3m Read Drive to Success: The Millennial Mindset Impacts Auto Ownership Selling cars to a younger generation like Gen Z and millennials, those born sometime between (roughly) the very early 1980’s and mid 1990’s, is becoming the proverbial white whale for modern auto deal… Read More
5m Read Blog Dealertrack and the Evolution of Digital Retailing Earlier this month, Cheryl Miller, Senior Vice President and General Manager of Dealertrack F&I and Titling Solutions, participated in a keynote panel at the Consumer Banking Association’s CBA Live 2019 conference. The topic was… Read More
2m Read Drive to Success: Marketing to Millennials Means Going Green They say that change is good for you. It turns out that change is also good for the planet. The generation everyone is either trying to sell to, hire, or figure out (AKA: Millennials)… Read More
2m Read Drive to Success: Meet The Millennial Car Buyer Are you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to… Read More
1m Read Dealertrack Associate Honored as a 40-Under-40 Industry Leader In the September 1, 2018 issue of Auto Remarketing, 40 Under 40 honorees were recognized for being current and next-generation leaders within the automotive industry and making contributions to their organizations and the industry… Read More
3m Read Drive to Success: Improving Social Media Presence Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social… Read More
2m Read Drive to Success: Hiring Millennials The Millennial generation is entering the workforce. In this week's Drive to Success you will learn how to attract their skill set to benefit your dealership operations. Read More
2m Read Drive to Success: Selling to Millennials Millennials make up a large portion of today's car buyers. Experts from Automotive News, WardsAuto, Entrepreneur, CBT Automotive Network, and Business Insider offer insights on how to sell to this new generation of car buyers. Read More
3m Read Sell Millennials on the Dealership Experience Good news! There’s a generation of digitally savvy people getting ready to buy cars - and lots of 'em. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold. Read More
2m Read Millennials Flex Their Purchase Power With every promotion or newly minted job, Millennial spending power is growing. And while it's true that the “digital native generation” is changing the experience of car shopping, what's perhaps even more influential is their impact on the auto finance market. Read More
3m Read Millennials are Making the Online and In-Store Connection a Reality As technology has enabled consumers, Millennials -- the first true “digital native generation” –- are using it to drive widespread change throughout the automotive retail industry. Read More
