There’s no doubt about it: Today’s automotive retail environment is a red-hot mix of aggressive incentives, hyper competition, and razor-thin margins.
Selling the car isn’t enough, and while F&I product sales are a good way to increase profitability, there is still a huge disconnect between consumer expectations and the dealership’s F&I office. A recent study by Cox Automotive, in fact, found it to be one of the most painful parts of the in-dealership experience.* The solution? Successful dealerships are using mobile technology to create a positive and consultative aftermarket sales experience. CTransform your menu selling workflow with these helpful tips.
