3m Read Drive to Success: Enhance Customer Loyalty Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding… Read More
3m Read Blog Dealertrack DMS Helps Heritage Ford Navigate Uncertain Waters of Auto Sales After 20 years of service in the United States Navy, Bert Hodge, general manager at Heritage Ford in Southern Indiana, understands what it takes to manage complexity and risk. As a staff analyst commanding… Read More
3m Read Drive to Success: Keeping an Efficient Service Lane In an age of slimming profits and increased competition, having an efficient service lane is more important than ever. Whether competing with quick service shops or finding ways to synergize sales and service efforts,… Read More
1m Read Make Every Out-Of-State Customer Count Many dealers aren’t prepared to handle out-of-state registration and title transactions, and many dealers believe that the process is too complex and time-consuming to make it worth their while. And it’s understandable. Dealertrack Registration… Read More
2m Read infographic A Dealership’s Digital Ecosystem: Insight into Technology of the Modern Franchise Dealer Did you know that the average car dealer needs 7 different technology solutions to run their dealership? The once simple and straightforward business of selling cars has transformed into a complex ecosystem of interconnected… Read More
2m Read Drive to Success: Search Engine Optimization Millions of people search the internet every day for car dealerships, hoping to find more information about a specific product or service. Search engine optimization (SEO) is the process by which search engines filter… Read More
1m Read Info Sheets Overcoming the Fear of Technology Transition This guide will provide an in-depth look at the fears involved in upgrading technology and solutions for overcoming those fears. Read More
4m Read Blog The Consultative Approach to Selling by Mo Zahabi While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff… Read More
3m Read Blog Fight Back Against Margin Compression Margin compression is taking a toll on the auto retail industry. Dealerships across the country are reporting slimming margins, with some even experiencing negative overall gross profits. And the problem isn’t going away anytime… Read More
3m Read Drive to Success: Improving Digital Retailing Processes Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a… Read More
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