3m Read Blog The Importance of Developing a Dealership Staffing Strategy Change is the only constant in auto sales. In the last several years, the industry has experienced dramatic changes due to increased focus on digital retailing, shifting consumer behaviors, and the pinch of margin… Read More
3m Read Drive to Success: Challenge Margin Compression Margin compression in auto sales is a problem that’s been building for years. And, unfortunately, it’s not going away anytime soon. But there are several things dealerships can do to mitigate the negative effects… Read More
3m Read Get Your Customers Off the Emotional Rollercoaster The Cox Automotive 2018 Emotional Connections Study examined the emotions and pain points that customers experience when purchasing a car. There are some positive highlights related to interactions with a well-informed salesperson, taking a… Read More
3m Read Blog Why Dealers Get Stuck Using Outdated Technology The auto retail industry is made up of thousands of forward-thinking business people who have found success by adapting to changing environments. These industry leaders have endured downturns, adapted to imposing regulations, and evolved… Read More
3m Read Drive to Success: Enhance Customer Loyalty Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding… Read More
3m Read Blog Dealertrack DMS Helps Heritage Ford Navigate Uncertain Waters of Auto Sales After 20 years of service in the United States Navy, Bert Hodge, general manager at Heritage Ford in Southern Indiana, understands what it takes to manage complexity and risk. As a staff analyst commanding… Read More
3m Read Drive to Success: Keeping an Efficient Service Lane In an age of slimming profits and increased competition, having an efficient service lane is more important than ever. Whether competing with quick service shops or finding ways to synergize sales and service efforts,… Read More
1m Read Make Every Out-Of-State Customer Count Many dealers aren’t prepared to handle out-of-state registration and title transactions, and many dealers believe that the process is too complex and time-consuming to make it worth their while. And it’s understandable. Dealertrack Registration… Read More
2m Read Infographic A Dealership’s Digital Ecosystem: Insight into Technology of the Modern Franchise Dealer Did you know that the average car dealer needs 7 different technology solutions to run their dealership? The once simple and straightforward business of selling cars has transformed into a complex ecosystem of interconnected… Read More
2m Read Drive to Success: Search Engine Optimization Millions of people search the internet every day for car dealerships, hoping to find more information about a specific product or service. Search engine optimization (SEO) is the process by which search engines filter… Read More
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