As dealers continue to invest more of their marketing dollars in digital, why are so many dealers still not satisfied with their website lead-to-sale conversion rates?
It’s simple; Digital Marketing is only half of a successful online marketing strategy.
Watch as top automotive dealers discuss the overall health of their dealership’s websites since adopting a Digital Retailing strategy and how a dealer-controlled online sales process helps them drive more website visitors further into their sales and F&I process.
After you watch the video, take some time and conduct an audit of your online strategy and determine if you have the right mix tools, content and process in place to turn more of your website visitors into sales.