If the lessons of 2020 did one thing, they certainly dispelled the myth that the automotive industry is slow to change. Dealers have adopted new, digital retailing tools at a rapid pace, ushering in a new era of transformation. And buyers are ready for it. For the past several years, research conducted by Cox Automotive has shown that buyers want to spend less time at the dealership. With the help of new technology implementation, now they can.
1 – Opportunity Open Online for Dealers, Cox Finds
Auto News: Research from Cox Automotive’s 2020 Digitization of End-to-End Retail Study reveals a big gap between how consumers want to spend their money and most dealerships’ ability to meet their demands.
2 – Virtual Dms Installations in the Reimagined Dealership Environment
Dealertrack: Modern dealerships ready to make the switch aren’t letting the pandemic put off a DMS transition any longer. Learn how one team reimagined the installation, training, and launch process during last year’s stay-at-home orders.
3 – Digital Retailing Disruption – The Dealer Perspective
NADA: New research reveals that 91% of franchise dealers plan to use digital retailing after COVID-19.
4 – GM Bryan Smith Grew Sales per RO 20% with Xtime
xtime: This real-world dealer case study shows the impact that modern technology, flexible payment platforms, and texting tools can do for your business.
PRweb: Dealers may have been pushed into adopting new digital tools amid the pandemic. However, studies show the move was a blessing in disguise.
