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Why they chose Dealertrack DMS

Bill Knight Automotive is a family-owned dealership that values transparency and open communication. When selecting a new DMS, they searched for a partner who could support their commitment to a collaborative workplace culture. Making the transition to a new DMS is a big decision, but Dealertrack’s expert-led implementation team was on-hand to ensure a smooth process that kept every team member informed, up-to-date, and skilled-up on the new technology. In the process, Bill Knight Automotive discovered a partner dedicated to delivering more consistent processes and a unified experience across departments. This shift enabled their business to address challenges directly and maintain the inclusive, family-like environment that defines their identity. 

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