Consumers prefer to buy and sell cars online. This week’s Drive to Success focuses on how you can create a strong online presence for your dealership. 

Consider her the Thought Leader of the Internet. So much so that agencies study her report to direct their clients on future trends and digital marketers/retailers pick apart her findings to uncover competitive market advantages.

Technology has the potential to make dealership employees more efficient and more productive. But, research shows that outdated and inefficient technologies are having the opposite effect in many dealerships.

Digital Dealers are not 21st Century versions to Max Headroom. They’re actually automotive retail professionals interested in finding ways to use technology to improve the way they operate, and to attract and retain customers.

The right workplace culture is just as important to your employees as a regular paycheck. Implementing a few of these low-cost benefits will help you create a company culture worth working for. 

Almost exactly 10 years ago, the Apple iPhone went on sale. That’s right. It’s been 10 years, with 1.2 billion phones sold, and the world irretrievably changed — including automotive retail.

At Digital Dealer 22, the influence of Millennials shaded most sessions with talk about keeping pace with trends in workflow technology, digital habits and workforce changes brought about by this new and powerful buying demographic.

Tired of distant, unproductive relationships, today’s dealerships are beginning to demand more personal support and more human interaction from their technology providers. Learn the benefits of demanding a technology that listens to you and your dealership needs. 

Fortunately, the technology door swings both ways. While ignoring changes in technology can be disastrous, embracing them can unlock the promise of better connections with customers, information, and the state of the industry.

The demise of Yahoo! is the end of an era, but it’s also another signal of how the online world is constantly maturing. Fact is, changes in consumer behavior are amplified in digital spaces and require greater reliance on trusted key technology solutions that connect experiences.

Turning payoff and title release workflow into a fast, consistent and trackable operation is what Accelerated Title is all about. 

The next phase in automotive evolution may have less to do with the cars themselves, and more to do with our process of purchasing them.