Privacy Policy January 1, 2016 | Amended on January 1, 2020 This Privacy Notice explains our data collection and privacy practices for users of the public pages of our website, us.dealertrack.com. If you do not…

Automotive dealers looking to battle margin compression, reach more customers, and grow their online presence must optimize their digital retailing strategy. But what exactly is digital retailing, and what is the best method for…

View Chapters Market Challenges & Opportunities Chapter 1:Combat Margin Compression Chapter 2:Service Lane Chapter 3:Keeping Customers Satisfied Chapter 4:Customer Advocacy Chapter 1 Combat Margin Compression It usually starts with a sinking feeling, when you…

We’re rolling out a new and improved experience on Dealertrack.com for everyone to enjoy. With a new, fresh update to our site, you can explore innovative solutions for improving your customers’ journeys, seamless F&I…

Whether you’re a current Dealertrack customer, dealer or lender interested in learning more about Dealertrack solutions, you’ll find a wealth of knowledge in the Dealertrack Resource Library section of our website. We’ve recently upgraded…

Topic 12 Topic 12 Treating customers with honesty and transparency is not only good business practice, it’s the law. Uncover what regulators consider unfair, deceptive and abusive trade practices. #StayCompliant LEARN TO AVOID UNETHICAL…

Millions of people search the internet every day for car dealerships, hoping to find more information about a specific product or service. Search engine optimization (SEO) is the process by which search engines filter…

The automotive industry is experiencing a digital shift with more technology, faster apps, and new ways to search and shop. But, standing at the frontline of your dealership—the crucial “human touch” that keeps your…

Customers shop for cars online. Because of this simple fact, it’s the job of every savvy dealership to have an online presence that caters to customers’ shopping preferences and attracts consumers to the dealership.…

Topic 12 Topic 12 The Federal Trade Commission vigorously enforces laws against deceptive advertising by dealerships. Find out what you should — and should not — do when marketing vehicles and credit terms. #StayCompliant…

Topic 12 Topic 12 This section provides an important overview of the key laws and regulations designed to protect consumers – and your dealership – during the credit application, reporting and contracting process. We…

Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a…