Featuring AVP/Lender Strategist Andy Mayers with insights from the latest Cox Automotive Research
Today’s car buyers expect more than just a digital storefront—they want a seamless, fully connected journey from shopping to contract signing, whether they choose to complete their purchase remotely or in-store. And while OEMs have made significant strides in delivering their Tier 1 to Tier 3 digital retailing experiences, most will acknowledge that friction still exists—particularly as shoppers transition into the F&I workflow.
In this new Forward-thinking strategy session — and backed by insights from recent Cox Automotive industry studies — Andy Mayers breaks down how Cox Automotive’s Contracting Services solution is helping OEMs, lenders, and their dealer partners close the gaps causing friction and deliver the fluid, connected experience today’s consumers expect.
Propelling the Marketplace Forward
While OEMs aim to optimize brand experience and dealer integration, lenders seek operational efficiency and origination opportunity. Dealers, meanwhile, want to sell more cars—any way they can. Contracting Services checks everyone’s boxes:
- Starting with the Seamless Consumer Journey
Consumers can begin their journey on the OEM site, build their deal, and transition smoothly to the Tier 3 dealership online or in-store experience. Data from earlier shopping stages flows forward, eliminating any duplicative steps or deal inconsistencies.
- Connecting All Steps of the F&I Process
From credit application submission to contract signing, every step is a smooth and automated progression among the buyer, seller, and finance partner.
- Enabling Smoother, Faster Deal Closures
Dealers can finalize contracts faster, lenders can approve and fund faster, and consumers can take possession sooner. It’s a win-win-win.
- Leveraging AI and Automation to Drive Efficiency
Contracting Services automates the entire process, replacing manual steps to create streamlined workflows that improve accuracy—and save time for everyone involved.
- Delivering Better Experiences that Boost Brand Loyalty
According to the 2024 J.D. Power Brand Loyalty Study, brands that deliver consistent, satisfying experiences are seeing loyalty rates as high as 65%. A seamless contracting process is a key part of that equation
Who Benefits? Everyone.
- OEMs
Elevate their brand and deliver an optimized Tier 1 to Tier 3 experience that retains deal data visibility and helps their dealer partners close more business faster.
- Lenders
Extend the value of their digital contracting investment by supporting omnichannel workflows, optimizing origination opportunity while still streamlining funding.
- Dealers
Sell more cars, more efficiently. Whether online or in-store, Contracting Services keeps deal data consistent, accelerates contract finalization, and gets deals funded faster.
- Consumers
Enjoy a fluid, transparent, and flexible experience—from configuring their deal to signing the final contract. No rework, no surprises—just a better way to buy a car.
The Best News of All
Lenders already digital contracting are prepared for this next leap in building better car buying journeys. And OEMs ready to unlock the full potential of their Tier 1 to Tier 3 consumer experience are just a few steps away.
Ready to Elevate YOUR Experience?
Listen to Andy’s strategy session to hear how Contracting Services is reshaping the future of automotive retailing. Then, connect with a solution expert to explore how it can work for your business.
