Today’s modern dealerships are adopting technology at a rapid pace. This new shift is changing the way consumers buy and use cars, as well as the way businesses sell them. But, does adding more tools, software platforms and services add value to the process? Sometimes it’s hard to see the forest through the trees. Dealertrack partnered with an independent market research firm to conduct a comprehensive study about dealers’ most used technology systems. Take a look at the data displayed below from 229 respondents and discover a new insight into the role technology plays for the modern franchise dealer.