Amid fears of disruption and loss of revenue, the spirit of innovation is driving chance in the business. Where once physical and social interaction between salespeople and clients was cornerstone, now personal and public…
Six Guiding Principles for Change
Choosing a new Dealership Management System is a big decision. Your dealership may have outgrown its older technology, or it may simply be time to let go. Whatever the reason, finding consensus from key…
Drive to Success: Measuring your Technology Investments
Technology drives everything in the automotive industry. From reaching customers faster to optimizing the efficiency of your business, dealers rely on smart technology every minute, every day. Yet, many key stakeholders have trouble rationalizing…
Drive to Success: Is Your Dealership’s IT in the Dark Ages?
Modern Automotive Dealerships will do almost anything to earn the trust of today’s tech-savvy buyer, from using data-driven ad targeting to implementing AI and chatbots on their web presence. In a recent study, researchers…
“Must-Dos” for Year-End Excellence and a Fresh Start to 2020
This article originally appeared in Digital Dealer here. By Susan Moll and Matt Hurst A new year and a new decade means new opportunities for your dealership. But with the new, comes closing out…
Drive to Success: Creating Brand Fanatics
Who do auto dealers love? Their loyal customers. But how do dealerships build better loyalty, develop emotional connections during the buying process, and establish brand recognition that turns happy customers into actual, rabid fanatics?…
Destination: Success | Today’s Automotive Buyer
These times, they are a-changin’. And today’s automotive buyer—the mystery that they are—is as enigmatic as ever. Millennials are all grown up (and spending more than any other generation in U.S. history). The way…
Drive to Success: Consolidation Woes Leave No Room for the Little Guy
Among the many key issues automotive dealers have tackled in the past decade—the Great Recession, Margin Compression, Staffing Struggles—a new challenger has emerged. Fueled by digital disruption and the changing habits of consumers, small…
Drive to Success: Margin Compression Just One of Many Challenges for Dealers
While shrinking margins continue to plague dealers year over year, a new set of challenges is weighing heavily on the modern franchise dealership. With growing technology costs, privacy concerns, and changing buyer habits and…
“Must-Dos” to Find Efficiencies in Even the Most Routine Tasks and Costs
This article originally appeared in Digital Dealer here. Back in August, we started our article series of “must-dos” by looking at the overwhelming weight of dealer expense structures on gross profit margins. In Q1…
Drive to Success: Is Your Service Lane ‘Smart?’
Your dealership’s service department is a potential gold mine for building long-term customer relationships, establishing trust, and increasing the profitability of your business. Of course, working in the automotive industry, you already know this.…
Your Dealertrack NADA Sneak Peek
The excitement for NADA is building and we have so much to talk to you about! Between new partnerships, deeper integrations and enhanced solutions, there’s a lot of news you’ll want to hear. More…
