Consumers prefer to buy and sell cars online. This week’s Drive to Success focuses on how you can create a strong online presence for your dealership.
Drive to Success: Hire and Retain Top Talent
Hiring and retaining talent is one of the automotive industry’s biggest challenges. This week’s Drive to Success gives you an inside look into what others are doing to combat the challenge.
Drive to Success: Improving Customer Satisfaction
We all know that the customer is the most important aspect of our businesses. This week’s Drive to Success offers key insights into ways you can improve customer satisfaction in your dealership.
Is Your Dealership’s Sales Experience in the Path of (CSI) Totality?
A solar eclipse tends to be a black and white situation, but all this talk makes us think of automotive retail. Just as the moon is lining up with the sun and earth, dealers and the technology they use are aligning buyer expectations with a profitable experience.
Digital Thought Starters: Mobile Magic, Straub Automotive and Wandering Customers
The Apple iPhone 8 takes center stage with amazing new innovations, while Straub Automotive in West Virginia puts the power of mobile technology to work in the F&I process.
Sell Millennials on the Dealership Experience
Good news! There’s a generation of digitally savvy people getting ready to buy cars – and lots of ’em. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold.
Millennials Flex Their Purchase Power
With every promotion or newly minted job, Millennial spending power is growing. And while it’s true that the “digital native generation” is changing the experience of car shopping, what’s perhaps even more influential is their impact on the auto finance market.
Millennials are Making the Online and In-Store Connection a Reality
As technology has enabled consumers, Millennials — the first true “digital native generation” –- are using it to drive widespread change throughout the automotive retail industry.
Ten Years Ago the Apple iPhone Debuted. The World (and Automotive Retail) Has Never Been the Same
Almost exactly 10 years ago, the Apple iPhone went on sale. That’s right. It’s been 10 years, with 1.2 billion phones sold, and the world irretrievably changed — including automotive retail.
Millennials: Moving Out of the Basement, with Better Credit and More New Car Purchasing Power
Millennials are increasing their share of credit segments above Subprime, and are consistently racking up more approvals. In the Subprime segment alone, those approvals are over 66%.*
Classic Summer, Classic Cars
With all the focus on how automotive retail is changing, it can be easy to forget just how much fun cars can be, and how the summer time is a time for classic cars, road trips and cruising.
Dealertrack Cuts the Ribbon on New Headquarters
From the way it stands to how it symbolizes the strength of the brand and our principles of innovation and community…we’re quite proud of our new HQ.
