Leadership Lessons: Catch These Industry Experts at Digital Dealer

Digital Dealer 27 Conference & Expo takes place Aug. 19-21 in Las Vegas and we can’t wait. This peer-to-peer conference mixes industry pros, the top 100 dealers, and expert-led sessions for an over-the-top chance to propel your dealership ahead of the technology curve.

Our team will be on-hand (find us at Booth #703!) to meet with our partners. But we’ll also be taking advantage of the fact that this conference is an excellent chance to glimpse the market’s top solutions for groundbreaking strategies. To best prepare for the event, we’ve put together a list of the top Leadership Lessons we’re looking forward to catching from some of Cox Automotive’s experts. These sessions cover extremely relevant and impactful topics for dealers and professionals in the auto retail industry looking to make immediate change, stay progressive and ahead of the curve, and gain market insights that make a real difference. Take a look below, plan your agenda, and don’t forget to visit us!

Optimizing Your Agency and In-House Marketing Operations — Implement a Winning Media Mix Across the Disciplines that Matter Most with Erica Danford | Dealer.com

According to Erica, 90% of consumers who see consistent messaging across media are 90% more likely to purchase. Sounds simple, right? With an overwhelming mix of media available for dealers to use to promote and reach new audiences, it’s easy to get your signals crossed. Find out what you can do to optimize your message and hit the mark!

What’s a Fundamental Digital Strategy in 2019? — Bust Data Myths and Focus on What’s Important with Kevin LeSage | AutoTrader

Is more data the answer? Do you need another KPI to measure? How about another technology tool? The industry changes so fast, it’s easy to get swept up in every fad, but Kevin will set you straight and settle the score. When it comes to busting data myths, dealers need to know what to focus on and how to use the information at their fingertips.

Unleash Your CRM Superpowers — Ignite Strong Utilization to Drive Success with Mark Vickery | VinSolutions

Your CRM is about as efficient as you make it, and Mark is going to help you unleash its superpowers. Learn to optimize the impact of customer retention in this session and set clear goals and objectives before you lose focus (and hope) with your technology.

Going Paperless: A Win for Dealers and Customers — Why It’s Time to Embrace the Paperless Deal with Andy Mayers and Emil Banga | Dealertrack F&I

It’s good for the environment. Your customers want it. And you know for a fact it’ll speed up the process. So why hasn’t your F&I team switched to paperless? It’s OK; no judgement. This panel will cover the benefits, the “how-to’s,” and the practical applications of moving to a successful paperless transaction model.

Digital Dealer 27 is right around the corner. With so many excellent speakers, amazing sessions, and opportunities to meet your peers, it’s a no-brainer. We’ll be on hand and we’re looking forward to learning all we can! See you there!

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