Many of your dealership’s compliance responsibilities are designed to inform and protect consumers as they make financial decisions. That is definitely the case for the Federal Trade Commission’s Risk-Based Pricing Rule of the Fair…
While some shoppers still prefer to visit the dealership in person to receive specific pricing and financing options, a growing number of consumers now expect to find accurate payment and pricing information on a dealer’s website.
Dealers are quickly adapting to meet consumer expectations by offering these shoppers a flexible online to offline shopping experience. Dealers are now offering more tools on their website that can give buyers the option to complete more of the buying process online.
Watch this video and learn how top dealers have successfully implemented Digital Retailing tools on their website to stay competitive and create a more valuable shopping experience for their buyers.