Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a…
Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don’t know what they want until you show it to them.” Throughout his career, he derided customer data and…
Customer satisfaction is more than a new year trend. Focusing on your customers’ expectations will help your dealership gain loyal shoppers, attract the new generation of car buyers, and stay up-to-date with trends that can increase your sales. In the end, keeping your customers satisfied means bigger profits for your dealership.
Customer advocates are a powerful profit-maximizing tool for your dealership. Loyal customers can be your strongest sales representatives through spreading the word about your dealership’s reputation. Potential customers tend to trust their family and friends the most when deciding where to buy a car. For this reason, your dealership should take any steps necessary to gain more customer advocates and retain loyal customers.
Developing customer retention strategies can maximize your dealership’s profits. Dealerships should focus on retaining loyal customers just as much as they focus on acquiring new customers. Loyal customers will communicate the benefits of buying from your dealership within their circle, return when they are ready to purchase a new car, and will bring service to your fixed ops department.
For your dealership to succeed, it’s crucial to set time aside for customer discovery and communication. With Get to Know Your Customers Day right around the corner, take a holiday from your ordinary tasks and ask yourself these questions to reconnect with the most important part of your business—your customers.
We all know that the customer is the most important aspect of our businesses. This week’s Drive to Success offers key insights into ways you can improve customer satisfaction in your dealership.