This article originally appeared on Wards Auto here. Just as important as the technology providing positive digital retailing experiences to reach and accommodate customers are employees who understand those technologies. 2020 presented the world…
Why Now is the Time for Auto Lenders to Go Digital
Over the past several years, the paperwork and manual processes for handling auto loans have been gradually giving way to technology-based processes. But this year has changed everything. In the wake of the COVID-19…
Drive to Success: New Trends in Digital Retailing
It’s no secret: car buyers are shopping online. Unless you’ve been ignoring the news (for the past 10 years), and missed the trends in digital retailing, you’ve seen a major shift in the way…
Why eContracting and Digital Retailing Go Hand-in-Hand
More and more dealerships are seeing the value of digital retailing for bringing in customers from a variety of online sources to help counter declining retail profit margins. Consumers are definitely shopping for vehicles…
Drive to Success: Digital Retailing for Dealers 101
Automotive dealers looking to battle margin compression, reach more customers, and grow their online presence must optimize their digital retailing strategy. But what exactly is digital retailing, and what is the best method for…
Industry News Roundup: 7/19/19
This weekly Dealertrack blog feature is designed to keep you up to date on industry news and trends that affect our customers. Calif. data law could send dealers scrambling – Automotive News New compliance…
Industry News Roundup: 7/12/19
This weekly Dealertrack blog feature is designed to keep you up to date on industry news and trends that affect our customers. Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer Journey…
Drive to Success: Don’t Drag Your Feet on Digital Retailing
Where did you purchase your last vacation? How easy and smooth is your online shopping experience today? You know where this is going… Car buyers want more control of the shopping, buying, financing process.…
Dealertrack and the Evolution of Digital Retailing
Earlier this month, Cheryl Miller, Senior Vice President and General Manager of Dealertrack F&I and Titling Solutions, participated in a keynote panel at the Consumer Banking Association’s CBA Live 2019 conference. The topic was…
4 Dealertrack Innovations Shown at NADA 2019
It was a big year at NADA for Dealertrack! Here are four highlights from our exhibits and demos at the show. 1. The Cox Automotive Immersive Car-Buying Experience Dealers were able to experience the…
Is Your Dealership Maximizing Out-of-State Sales Opportunities?
There was a time when dealerships didn’t think much about attracting out-of-state customers unless they happened to be located near a college town, military base or state line. The internet has changed all that. According to Cox Automotive 2018…
Drive to Success: Building a Better Digital Retailing Plan
The new digital consumer has disrupted the automotive buying experience. If you’re ready to play the game—by building a solid digital retailing strategy, staying ahead of the technology curve, and optimizing the best online…
