3 Step Plan for DMS Conversion

As a dealer, I am sure that you’ll agree: a dealer management system (DMS) conversion can be an intimidating and difficult process.

However, the potential to cut monthly costs, boost efficiency and streamline workflow for your dealership can far outweigh any upfront inconveniences resulting from a DMS conversion.

In an article titled “How to Find the Right DMS” in the May issue of Auto Dealer Monthly, I explore the three critical elements you need to look at when selecting your next DMS.

Putting a Priority on Customer Service – Dealer Spotlight

When it comes to customers, Florida-based dealer Earl Stewart is the epitome of customer service.

Earl began his career in 1968 selling cars at his father’s Pontiac dealership. Today, he owns the highly successful Earl Stewart Toyota in the small town of Lake Park, Fla., just north of West Palm Beach. His accolades run a mile deep: member of the Toyota President’s Cabinet four times (an honor awarded to only 12 dealerships a year), 12-time winner of Toyota’s President’s Award, member of Toyota’s Board of Governors for four consecutive years, and largest volume car dealer in his market.

Earl talks with Dealertrack about his key to success. In short? He’s really, really nice to his customers. 

Are You Leveraging Your DMS Data for Profits?

Your dealer management system (DMS) is the backbone of your dealership.

However, are you leveraging the data running through and stored on your DMS to drive maximum profits?

In the March issue of Auto Dealer Monthly, I discuss how you can use your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts. Two key areas where the use of your DMS data and reporting can be invaluable to your dealership are: 

  • Inventory – Inventory reporting from your DMS allows you to monitor the costs associated with reconditioning vehicles, carrying aged inventory and wholesaling vehicles
  • Service and Parts – You can use your DMS data to analyze service technician efficiency and productivity reports to effectively manage your service business for profits.

In my article, I show how several dealerships, including the Gunn Automotive Group, the Heller Automotive Group and the Todd Wenzel Automotive Group, are using their DMS data to improve their businesses. Mining the data in your DMS can help your sales team better prospect for potential buyers and source in-demand used vehicles, and improve your service team’s ability to target customers with service and maintenance reminders and offerings relevant to the individual and their vehicles.  In addition, this mining can help improve overall customer communications, which can pay off for your dealership for years to come.