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Straub Automotive Group

Dealertrack technology just makes everything so simple. We’re trying to stay ahead of the curve, and Dealertrack is helping us do that.

– Kevin Cook
General Manager, Straub Automotive

Why they chose Dealertrack DMS

Straub Automotive was searching for a solution that would create an integrated aftermarket selling experience. There previous process was disconnected and not integrated which led to more manual work.

“Time kills deals. We wanted a more seamless process that would enhance our customer experience.”

Kevin Cook
General Manager, Straub Automotive

Improved Experience

Straub found that eMenu for iPad® allowed customers to avoid high pressure sales tactics, empowering their customers to make better decisions and improving their overall experience.

Proven performance

By using eMenu for iPad® in every customer interaction, Straub sees measurable results. Up to 60% product penetration – on GAP insurance and appearance protections packages* $150 additional F&I profit per deal.* *September 2015 – October 2016 averages

Extra Compliance Coverage

Straub uses eMenu for iPad® 100% of the time, no exceptions. Customers are exposed to every product, increasing F&I product penetration and upsell opportunities. eMenu for iPad records electronic signatures for a flawless audit trail.

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