Why they chose Dealertrack
Straub Automotive was searching for a solution that would create an integrated aftermarket selling experience. There previous process was disconnected and not integrated which led to more manual work.
Time kills deals. We wanted a more seamless process that would enhance our customer experience.
- Kevin Cook
General Manager, Straub Automotive
Straub found that eMenu for iPad® allowed customers to avoid high pressure sales tactics, empowering their customers to make better decisions and improving their overall experience.
By using eMenu for iPad® in every customer interaction, Straub sees measurable results. Up to 60% product penetration - on GAP insurance and appearance protections packages* $150 additional F&I profit per deal.* *September 2015 - October 2016 averages
Extra Compliance Coverage
Straub uses eMenu for iPad® 100% of the time, no exceptions. Customers are exposed to every product, increasing F&I product penetration and upsell opportunities. eMenu for iPad records electronic signatures for a flawless audit trail.
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