Dealerships are still undergoing massive changes from the digitization process of 2020—and rightly so. Two out of three buyers want to complete 100% of the sales process online (according to a Cox Auto Sentiment Survey), but they still need to bring their vehicles in for regular service. The good news? According to the articles below, most of your buyers want your dealership to help them with this process. But, you still need to optimize service and convenience in your service lane.
1 – 3 Ways Convenience Creates Opportunity for Your Service Department
xtime: If your service department isn’t making it more convenient for customers to spend their cash, you’re going to miss out. Offerings such as Service Pickup and Delivery, better appointment scheduling software, and flexible payment options are a win-win for everyone.
2 – Taking Initiative to Fill Service Need
Auto News: The service lane is a hard-to-source talent pool that took a hit in 2020. Here’s how one auto group was able to avoid any layoffs during the pandemic.
3 – Dealer Forward: Tips to Take Into 2021
CBT News: Lori Wittman, SVP, Dealer Software Solutions for Cox Automotive, shares strategic steps for your dealership and service lane to take forward in this special episode.
4 – Interview with James Maynard of Cox Automotive on Digital Retail & Fixed Ops
Selly Automotive: Dealers and consumers adopted digital retailing in 2020 at an unprecedented rate—and largely through virtual processes. Listen to the interview with Cox Auto VP of Product and Engineering, James Maynard.
5 – Survey: 3 out of 4 Vehicle Owners Prefer Dealership Service
Auto News: 75% of vehicle owners want to bring their cars to your dealership for service. And the numbers for luxury dealerships are as high as 81%. That doesn’t mean they will, though. Are you making it extremely easy and convenient for them to do so?
