Gerald Automotive Group

Dealertrack keeps us flexible, quick, and accurate, so we can adapt to change, overcome obstacles, and persevere through any economic or business condition.
- Dean Collins
Operating Partner, Gerald Automotive Group

Why they chose Dealertrack DMS

For Gerald Auto, nothing is more important than customer service and client relationships. After their former DMS provider’s lack of support prevented them from cultivating customer relationships, the company realized it wanted a new DMS. Within a short time after adopting Dealertrack DMS, Gerald found employees to be faster, more productive, and more focused on customers. They also found that data was more accessible which helped to make faster, better business decisions. Gerald knows that they have a true partner that is committed to helping their dealer group be successful.

Ease of Use

Gerald adopted Dealertrack DMS because it made employees faster, more productive, and more focused on customers.

Real-time Data

Data is available, accessible, and easily compiled into useful reports that drive better business decisions.


Opentrack allows Gerald to partner with a third-party vendor from outside the industry to compile specialized reports.

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