Heritage Ford

I want my staff focused on taking care of the customers. I don’t want them struggling with the DMS. The Dealertrack DMS is intuitive to use. It’s simple and allows my staff to focus on their jobs.
- Bert Hodge
General Manager, Heritage Ford

Why they chose Dealertrack DMS

Simple DMS Ensures Customer-Focused Workflow. Heritage Ford puts the car buyer at the center of everything they do. The dealership requires its technologies to align with customer preferences and facilitate positive buying experiences. Heritage team members find Dealertrack to be the easiest DMS to use, which means they can focus on customer care. The company’s leaders love that Dealertrack lets them integrate and share data with other third-party platforms. And Dealertrack has always been there to provide technical support, product updates, and strategic guidance.


Dealertrack features an open architecture that lets dealerships choose the vendors they want to work with.

Ease of Use

An ease-to-use interface means that dealerships spend less time focused on the technology and more time caring for customers.

Customer Support

Dealertrack offers quick, personal customer support to quickly solve any technology challenge.

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