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Home / Dealer Principal

Dealer Principal

2021’s Cost-Saving Tech Trends for Dealer Principal Owners

By Tyler Anderson Your dealership saw big technology changes in 2020. My team at Dealertrack DMS, backed by the power of Cox Automotive, shared the experience with our dealer partners as they n…

CAUSE AND EFFECT: HOW YOU MANAGE YOUR DEALERSHIP NETWORK DIRECTLY IMPACTS REVENUE

The amount of data and devices your dealership requires to compete in today’s market has exploded in recent years. Wireless connectivity, mobile apps, and cloud computing have transformed the car buyi…

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Consumer Experience
Data and Insights
Dealer Experience
Digital Retailing
Efficiency
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FUEL DEALERSHIP GROWTH BY MEASURING THE RIGHT KPIs

Is more data always better when it comes to financial reporting? While dealerships certainly want visibility into what is happening in their operations every month, amassing lots of data points from every department is…

Blog

PAYROLL: DISCOVER THE COMPETITIVE ADVANTAGE HIDDEN IN YOUR BIGGEST EXPENSE

Dealership managers are laser-focused on procuring vehicles and parts inventories with margins in mind. Marketing campaigns are carefully scrutinized to make sure every dollar produces results. Yet, dealerships’ largest operational cost – payroll –…

Blog

Revealed: The Missing Metrics Needed To Fight Margin Compression

Sell more, make more. The formula for dealership profits used to be pretty straightforward. Managers that focused on increasing sales volumes could logically expect to see higher profits. Times have changed. According to a…

Blog

The Path to Data-driven Practices Starts With People

Data is everywhere in your dealership. You have access to cold, hard facts about every aspect of operations, from profit margins to customer demographics to the average time of service visits. You know you…

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This product is covered by one or more US and foreign patents and pending patent applications including the following US patents: 6,208,979 and 6,587,841.

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