Dealerships may be selling more new and used cars in recent years, but thanks to margin compression this perceived success may be more of an illusion than anything else.
![](https://us.dealertrack.com/wp-content/uploads/sites/2/2024/03/w-320-243.png?w=500&h=272&crop=1&quality=80)
The Auto Dealers’ Technology ROI Guide
Dealerships are adopting new technology and tools at an impressive rate. But technology, without the right training, connectivity, or implementation misses the mark.