How to Know What Your Customers Want

Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don’t know what they want until you show it to them.” Throughout his career, he derided customer data and…

Drive to Success: Enhance Your Fixed Ops

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific…

A Dealer-Focused DMS

Original article written by Paul Whitworth, Senior Vice President of Dealer Management Systems at Dealertrack What does it mean to be a dealer-focused DMS? Two years ago, Dealertrack DMS reframed its strategy to focus on…

Drive to Success: Improving F&I

Consumers Prefer Buying And Selling Vehicles Online—We Have Seen That In The Most Recent Years. This Week’s Drive To Success Focuses On How You Can Create A Stronger Digital Retail Presence For Your Dealership.

Operational Efficiency Gains from Dealertrack DMS

After switching DMS platforms to Dealertrack, dealer groups report consistent satisfaction in several dimensions of operational improvement from streamlined data processes to better performance data. Efficiency Gains Personnel across dealerships report that switching to Dealertrack makes…

Drive to Success: NADA 2018

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific…

Drive to Success: Modern Technology

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific…

Why So Many Dealers Get Stuck Using Legacy Systems

When asked what keeps them from making a switch to a modern DMS, many dealers cite a fear of the installation process, a fear of losing familiarity, and a fear of data loss. The good news for these dealers is that their fears are unwarranted. The switch isn’t nearly as scary as you might think.