The FTC’s 7 Deadly Sins of Dealer Advertising

If you thought 2015 was active with the FTC’s “Operation Steer Clear” and “Operation Ruse Control” sweeps, this year promises more of the same. You can protect your dealership by learning the FTC’s seven deadly dealership advertising sins…

The Funnel is a Shot Glass

Thanks to digital technology, car shoppers are using more points of research — including dealer websites — to get to the source of the most accurate and timely information possible. It’s one of the driving forces behind consumer demand for transparency and accessibility.