Everyone is ready for change, until it’s time to get uncomfortable. So what do you—the boss—do when it’s time to pull the rug out from under your dealership employees? Well, first, you give them…
Drive to Success: Learning is Key to Becoming a Data-driven Dealership
Data is everywhere in the automotive industry. And knowing how to leverage it and make informed, smart decisions is key. Fortunately, the ability to become a data-driven dealership is a skill that you and…
Drive to Success: What Is The Future of MaaS?
The way people use transportation has seen a significant shift in recent years due, in large part, to the integration of new technologies, open access to data, and a generation open to new ideas.…
Destination: Success – Master New Market Opportunities
Understanding the changing landscape of the automotive industry is a challenge. If you don’t pay attention to changing trends, you’re likely to get lost. With so many twists and turns in the road to…
Drive to Success: Future-proof Your Dealership’s Profit-Driven Technology Investments
Many automotive dealers are aware that technology-driven investments are necessary in order to ensure the long-term success of their dealerships. Failure to keep up with technology could be the final nail in the coffin…
Drive to Success: The Era of AI in Automotive is Upon Us
Your next car buying experience will be straight out of a science fiction movie: Artificial Intelligence, Machine Learning, Robots…(OK, maybe not Robots). According to a recent study by Cox Automotive, the era of Artificial…
Drive to Success: Build a Brand Story Worthy of Advocacy
A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging…
Destination: Success – A Guide to Profitability
The road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be…
Drive to Success: Measuring Customer Lifetime Value
Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And…
Drive to Success: Service Lane Optimization Solutions
The issue of margin compression has shifted from “solution” to “management” recently, as dealers are now finding ways to live with the conundrum, rather than look for an outright fix. For most dealers, the…
Drive to Success: Fight Margin Compression with Improved Operational Efficiency
Auto dealers have heard it again and again: People are buying cars, yet margin compression continues to chip away at dealership profits. In some cases, dealers are selling automobiles at a loss! Could a…
Drive to Success: The Future of F&I
Welcome to the age of the “empowered customer.” Car buyers are doing their homework, and that includes research on financing and insurance, well before they visit your dealership. They need more than a good…
