Together, We Can Do Great Things

Our Story

At Dealertrack, we live by the phrase, “Together, we can do great things.” But more than just a catchphrase lining the walls of our corporate offices, we truly believe that we are in a position to partner with our clients and dealers to thrive together in this ever-changing automotive industry.

Since Dealertrack joined the Cox Automotive family of brands, we have the opportunity like never before to do great things—not just internally as members of a vast and trusted team—but for our clients and dealers who look to us to set the bar for the entire industry. We’ve spent a lot of time understanding how we best partner with the different Cox Automotive solutions to improve the car buying and selling process, empowering you to deliver a better experience for your customers.

We embrace our heritage of being technology pioneers, and maintain an inward focus on our people and culture to ensure our dealers continue to drive our decisions. But, we recognize that our efforts can only find life in our ability to take feedback, understand the value our dealers need from our products and services, and truly deliver a client-centric experience day in and day out.

You Are the Hero

While many players in the industry position themselves as the hero of your story, at Dealertrack we believe that you, our dealers, are the hero of your story and ours—we are just the guides. We’ve been working hard over the last few years to evaluate the products and services we offer to ensure that they actually solve the technology pain points of running a dealership. We heard loud and clear that dealers and lenders want a technology partner that is flexible and leads with confidence; a partner that cares and understands the unique challenges of your individual dealership; a partner that provides the technology tools and services that empower your dealership to adjust to market changes and your own tailored business strategy; a partner that serves your people and your customers by modernizing outdated processes, speeding up transactions, eliminating unnecessary hold times and simplifying the car buying and selling experience.

With the backing of Cox Automotive, our ability to deliver on these needs and partner in a transformative way has never been stronger. In an increasingly-challenging industry, we hear you—and our story begins and ends with you as the hero.


Schedule an appointment to come see us at NADA 2018 in Las Vegas or give us a call to learn more – 888.518.5513


Together, we can do great things.

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