One hundred years in the making, this year’s “NADA 100” convention served as a perfectly-timed and appropriate gateway to the connected and digital future of auto retailing.
Day One at NADA 100: Connect to Standards of Excellence in the Showroom
Making the connection is what the first day at NADA is always about: Renewing your connection with old friends, forging new relationships, and building toward standards of excellence in the showroom.
Gallery: NADA 100 is Live and in Color
Missing out on the NADA fun in New Orleans? Don’t fret. We have you covered with galleries, editorial coverage, and more. Was this page helpful Yes No Thank you for your feedback
NADA 100: A Celebration of the Past, with a Focus on the Future
The effectiveness of NADA might have to do with the fact that the convention has happened, like clockwork, for 100 years, and that each of those years has included important topics and developments critical to the way cars are sold.
The 2017 Dealertrack Compliance Guide
For 12 years, it has been the unrivaled reference on all things Compliance, written for dealers and staff to use on a daily basis and designed to protect their dealership from audits, fines and consumer fraud.
Millennials: The Key is a Low Monthly Payment
Who buys cars? Well, everyone does – including, as it turns out, Millennials. Check out the latest news about Millennial buying habits, featuring Dealertrack data insights.
3 Lessons Learned at Digital Dealer 21: Keep it Simple, Sweat the Details, and Be Open to Change
If there was a theme to Digital Dealer 21, it was of exploration – of defining and discovering how technology makes business better for dealerships, and techniques managers should use to leverage the advantage of digital solutions.
Mark O’Neil, and the Work of Transforming Automotive Retail
It’s not too often we get to take a look inside the motivations and rationale of an industry pioneer, but when we do, it can be illuminating, inspiring and thought-provoking.
Maintaining Control of Online Retail Starts with Understanding Digital Body Language
A salesperson knows when his customer is close to a deal by being aware of unspoken signals, and it’s the same for the digital experience: A person shopping for a car creates “digital” body language that a sales consultant can use to assess their readiness to buy.
The Truth about Transparency
Savvy dealers are catering to consumer demand for a transparent, convenient and simple sales experience.
The Funnel is a Shot Glass
Thanks to digital technology, car shoppers are using more points of research — including dealer websites — to get to the source of the most accurate and timely information possible. It’s one of the driving forces behind consumer demand for transparency and accessibility.
