The demise of Yahoo! is the end of an era, but it’s also another signal of how the online world is constantly maturing. Fact is, changes in consumer behavior are amplified in digital spaces and require greater reliance on trusted key technology solutions that connect experiences.
Who is Mary Meeker, and Why Does She Matter to Automotive Retail?
Consider her the Thought Leader of the Internet. So much so that agencies study her report to direct their clients on future trends and digital marketers/retailers pick apart her findings to uncover competitive market advantages.
The Three Laws of a Connected and Deal-Centric Retail Workflow
Just when we think there’s a clear path to follow, we realize that each customer navigates through the buyer’s journey differently – and so does each dealership. The key is to create a flexible, deal-centric approach that improves the buyer experience and increases profitability.
Digital Thought Starters: Alexa Speaks, and Watch Out for Smartphone-wielding Gen Z Buyers
Safe to say, there’s just a little bit of uncertainty as we head into the summer selling season. And apprehension – there’s some of that as well, thanks to tumbling sales, inventory levels and aggressive incentive programs.
May the 4th (and Force) Be With You: Four Ways Auto Retail is Kind of Like Star Wars
There may not be light sabers involved (one hopes), but when it comes to Star Wars and the technology that drives auto retail, we can make a few fun comparables.
Digital Dealer 22: Discovering the Magic of Millennials
At Digital Dealer 22, the influence of Millennials shaded most sessions with talk about keeping pace with trends in workflow technology, digital habits and workforce changes brought about by this new and powerful buying demographic.
Digital Dealer 22: Searching for Digital Dealers in the Tampa Sun
Digital Dealers are not 21st Century versions to Max Headroom. They’re actually automotive retail professionals interested in finding ways to use technology to improve the way they operate, and to attract and retain customers.
Selling Cars the Way People Shop for Them
Today’s shoppers expect a connected retail workflow that starts at their personal digital device and ends in a dealership environment, prepped and ready to meet their needs.
Three Myths about Online Subprime Auto Financing
We took a look at recent Dealertrack data to better understand credit application trends and activity, especially in the subprime space, and noticed a few myth-busting opportunities.
Talking Points: Virtual Reality, Millennials and Family Cars
Once a week (or so), we take a look at interesting surveys, stories and perspectives about the business of buying and selling cars.
Retail Technology in 2017: Customer Expectations Power the In-store Connection
The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that fuses the power of online efficiency with in-store, in-person, and at-hand relationship building.
Want to Be a Champion of Auto Retail? Try These Gridiron Tips
Regardless of your experience or record of success, there are some interesting similarities between what makes a consistently strong football team…and a great sales team.
