Drive to Success: Technology to Drive Profits

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.

Technology can improve customer service, marketing strategies, dealership operations, and profits. In a digital world, your dealership should get the most out of its technology and put it to proper use. After all, innovative technologies make auto dealers’ jobs easier.

1-Fix Your Business Process to Get More Out of Technology

Dealer Marketing Magazine: This is a great time for the auto industry, and for dealers looking to capitalize on technologies to drive leads and grow sales. Follow Scott Pechstein’s advice on augmenting critical processes with technology.

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2-The Power of Digital Marketing: How Dealers Can Use Technology to Engage Consumers

CBT Automotive Network: How can dealers bridge the gap and utilize new methods to connect consumers with the vehicles and services they need while keeping them engaged? Use social media marketing, track client relationships, and optimize dealership websites for mobile compatibility. Technology can revamp your dealership’s digital marketing strategies.

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3-Where Auto Dealerships Use Technology to Drive Profitability

My IT: Technology can track customers contact info and their lifecycle along with preferences, expedite writing service tickets, and make car buying not only easier, but faster. There are many ways auto dealers can drive up profits with technology, like adding a DMS and centralizing data across rooftops.

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4-Top 10 Things to Look for in Dealership Technology

Dealer Marketing Magazine: Paul Whitworth shares 10 things your dealership should be getting out of its technology. Real-time data and ongoing proactive support are just a couple examples of technology that can make your dealership more efficient.

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5- How Real-Time Data Analytics Can Determine Your Future Inventory

Dealer Marketing Magazine: Although a dealer’s experience and intuition are invaluable assets, the ability to easily aggregate data streams to help make informed recommendations serves as an opportunity to take dealerships to the next level. Dealers can supplement their already-successful efforts with new strategies to increase profits.

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Check back next week for Drive to Success: Marginal Compression. You will learn how your dealership can combat margin compression.

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