Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.
Technology is a huge part of today’s world. In order to increase profits and remain a strong competitor, dealerships need to overcome their fear of switching to new technologies. Make sure your implementation processes are managed fairly and in support of your dealership teams when switching dealership technology.
Driving Sales: Changing technology solutions is not easy. But, by following a proven plan, dealerships put themselves in a position to be successful. As heirs to the industry that Henry Ford helped build, we need to embrace technological change and the hard work that comes with it. Most importantly, we need to spend more time and energy solving our problems than working around them.
Inc.: No matter what size, companies are constantly looking to increase productivity, efficiency, and performance. Naturally, the implementation of new technology can accomplish that. However, while introducing new technologies is essential in running a successful company, how we choose to introduce those technologies can make or break their success.
Automotive Digital Marketing: Change is hard, sometimes scary but always necessary. But the more you can involve your managers and employees in the process, the more likely they will be to adhere to the decisions made. Instead of figuring out all the reasons why the new technology won’t work, they may actually take ownership of the process, get excited or at least be less resistant to the impending change.
Digital Dealer: Technology can make or break your sales team in today’s world. Make sure your dealership is equipped with the best technology in order to fulfill customer wants and to keep your sales team successful. Just remember, implementation of new technology must also be done with care.
Driving Sales: Making a technology change can be nerve-wracking. Will my data transfer? Will my employees be open to the change? How will this impact the culture at the dealership? However, as long as it’s a collaborative process between your technology department, provider, and employees, making the switch to a new and modern DMS can greatly enhance efficiency and satisfaction at your dealership, and as a result, drive profit.
Check back next week for another Drive to Success: Modern Technology. You will learn more about the current trends for using modern technology at your dealership.