The automotive industry is on pace for record sales this year with new vehicle sales predicted to reach more than 16 million, and this spring, visits to dealership websites are also up dramatically from last year.
With this swift uptick of automotive shoppers visiting more dealership websites, we are seeing more and more dealers making investments in uniting and streamlining their online to in-store sales workflow. For many dealers across the country, Digital Retailing website tools are proving to be the answer for transforming their online/in-store sales process, improving customer engagement and overall CSI performance, and increasing lead-to-sales conversions.
Implementing dealer-controlled Digital Retailing tools on your website today can help position your dealership well for this summer selling season, and give you a clear competitive advantage in moving past basic website lead generation and onto real-time deal generation.