Customer Engagement and Customization Pays Off in More F&I Sales – Dealer Profile

Today’s tech-savvy customers are looking for more control and personalized interaction during the in-store vehicle buying process, while dealers are looking to engage and learn more about the individual customer to help deliver the most appropriate F&I packages for that customer. With Dealertrack’s eMenu for iPad, Audi of North Shore in Wisconsin has turned in impressive F&I products-per-deal-sold from less than 0.90 to 1.38 in the first few months of use.

Earning More F&I Revenue Per Vehicle with Mobile Technology – Dealer Profile

Just as consumers use their technology to research and shop around for vehicles, dealers can leverage the same mobile technology to up-sell customers and end up with more revenue and profit-per-deal than ever before. Scott Cooper and his team at Mercedes-Benz of Coral Gables, Florida, have embraced innovative eMenu for iPad from Dealertrack, resulting in an increase of more than 16 percent in F&I revenue per vehicle retailed (PVR).