Superior customer experience is at the core of West Virginia dealer group Straub Automotive. In fact, the four-store group boasts high CSI scores, multiple Honda President’s Awards and two Nissan Awards of Excellence. So as customer expectations began to change, Straub Automotive knew their processes had to change with them.
One area of customer experience the dealership knew could use improvements was the F&I menu presentation. Straub had been using an aftermarket product presentation video that wasn’t integrated with the menu presentation, leaving customers with a slow, unengaging experience.
To improve efficiency for the F&I team and improve customer experience, Straub Automotive turned to Dealertrack eMenu for iPad®.
Almost immediately after implementing the new mobile technology in the dealership, F&I profitability rose: an average of $150 in additional F&I profit per deal. Watch the video below to hear more about Straub’s success using this mobile menu selling technology.
Want to learn more about how to align your F&I processes with customer expectations? Join Straub Automotive’s Kevin Cook and Dealertrack’s Jason Barrie for a FREE webinar on the topic. Register here!