We all know how the traditional F&I sales process works – and how customers react when a new round of hard selling starts, just when they thought their deal was nearly complete. According to the Cox Automotive Customer Journey research,…
Let’s face it: Paper menus just don’t work well in an interactive and tablet-friendly world. Learn how you can leverage mobile technology to create a more comfortable and consultative experience,
Successful dealerships are using mobile technology to create a positive and consultative aftermarket sales experience. Transform your menu selling workflow with these helpful tips.
The demise of Yahoo! is the end of an era, but it’s also another signal of how the online world is constantly maturing. Fact is, changes in consumer behavior are amplified in digital spaces and require greater reliance on trusted key technology solutions that connect experiences.
Few aspects of the automotive retail experience have seen as much of a technology-driven transformation as menu selling. If you’re researching menu selling solutions, make sure you start with these three questions.
When sales and showroom traffic cool, dealers usually turn up the temperature on F&I revenue. And today, the heat is on the F&I department, and that means products like GAP, warranty and maintenance options are now front and center when it comes to per-vehicle revenue (PVR).
Consistency is the key to creating the type of experience that meets compliance standards and helps to create an environment of trust and credibility.
Pikachu — as in Augmented Reality — may be coming to showrooms soon to help dealers create a more interactive, effective and personal sales experience.
Just as consumers use their technology to research and shop around for vehicles, dealers can leverage the same mobile technology to up-sell customers and end up with more revenue and profit-per-deal than ever before. Scott Cooper and his team at Mercedes-Benz of Coral Gables, Florida, have embraced innovative eMenu for iPad from Dealertrack, resulting in an increase of more than 16 percent in F&I revenue per vehicle retailed (PVR).