Earning More F&I Revenue Per Vehicle with Mobile Technology – Dealer Profile

Just as consumers use their technology to research and shop around for vehicles, dealers can leverage the same mobile technology to up-sell customers and end up with more revenue and profit-per-deal than ever before. Scott Cooper and his team at Mercedes-Benz of Coral Gables, Florida, have embraced innovative eMenu for iPad from Dealertrack, resulting in an increase of more than 16 percent in F&I revenue per vehicle retailed (PVR).