Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social…
Almost exactly 10 years ago, the Apple iPhone went on sale. That’s right. It’s been 10 years, with 1.2 billion phones sold, and the world irretrievably changed — including automotive retail.
At Digital Dealer 22, the influence of Millennials shaded most sessions with talk about keeping pace with trends in workflow technology, digital habits and workforce changes brought about by this new and powerful buying demographic.
Mobile devices have quickly become almost as much a part of the showroom landscape as the cars themselves. Now technology is showing us how potentially powerful mobile data attribution can be for dealership sales and service.
When it comes to car shoppers, many are actually using a smartphone, or tablet, to visit your site, search inventory and conduct those all-important first purchase steps. In fact, according to traffic on the Dealer.com network, more than 40 percent of visits to dealership websites come from mobile devices.
Your service department is quickly becoming the next great frontier for mobile technology, thanks to innovations like mobile-friendly multipoint inspection tools. Make sure your service bays are delivering a customer experience that helps create happy and loyal customers.