Between ongoing talent and inventory shortages, operating a dealership has arguably never been more challenging, and it doesn’t seem to be getting any easier anytime soon. With more competition for cars and qualified employees,…
Drive to Success: The Human Touch of a Successful Sales Team
The automotive industry is experiencing a digital shift with more technology, faster apps, and new ways to search and shop. But, standing at the frontline of your dealership—the crucial “human touch” that keeps your…
Drive to Success: The Fixable F&I Process
From focusing on speed and efficiency, to empathy, and even trying music (really), F&I managers are willing to do what it takes to improve the most dreaded piece of the car buying process. That’s…
Titles and the Need for Speed
Customers are continuing to spend less time at a dealership from beginning to end. According to the 2018 Cox Automotive Car Buyer Journey Study, car buyers spend 60 percent of their time online. They…
Drive to Success: Dealership Sales Strategy
The way consumers buy vehicles is changing. And, dealerships are finding new ways to adjust to their customers’ shifting preferences. Through an increased focus on digital sales, social media, and community involvement, dealerships are…
Becoming a Better Sales Coach
When you think about the world of any manager, things change rather quickly. In this competitive environment, talent development becomes much more important than ever before. Driving better results involves changing mindsets, attitudes, habits and ultimately behaviors. To do so, you need to focus on improving your coaching skills.
Three Ways to Protect Your Deals and Defend Your Dealership
With so much to contend with, it’s easy for dealers to feel frustrated about compliance. And while enlisting the help of qualified legal counsel is the best approach, there are a number of proactive and important steps dealers should take to protect deals — and defend their dealership.
The Funnel is a Shot Glass
Thanks to digital technology, car shoppers are using more points of research — including dealer websites — to get to the source of the most accurate and timely information possible. It’s one of the driving forces behind consumer demand for transparency and accessibility.
40 percent or more of your website traffic comes from mobile. Are you ready?
When it comes to car shoppers, many are actually using a smartphone, or tablet, to visit your site, search inventory and conduct those all-important first purchase steps. In fact, according to traffic on the Dealer.com network, more than 40 percent of visits to dealership websites come from mobile devices.