The phrase ‘change management’ is a loaded statement. After a year of rapid digital tool adoption, your dealership has shifted focus and designed new strategies to reach your goals, improve the customer experience,…
Destination: Success – An Opportunity for Optimization
Dealers in the last twelve months have proved they’re no stranger to adaptation. When it comes to rebuilding or reimagining their business operations, those working in the automotive industry take it in stride. But…
Digital Technology Ushers in New Level of Partnerships
According to buyer sentiment, digital adoption in the auto industry is here to stay. It’s not just that dealers have adapted to new norms and implemented new digitization tactics. Although, they are. (And at…
Drive to Success: The New Era of Data Optimization is Here
The words “Big Data” are about to become your go-to mantra for 2021. While the last twelve months may have seen a huge shift in digitization, online service offerings, and a restructure of your…
Measure What Matters: Tracking Employee Statistics
You probably know how many cars are on your lot right now (or at least a good idea, we hope). Your accounting manager tracks payroll down to the minute. And you use smart data…
Ask the Experts: 5 Tips For Measuring Employee Satisfaction
Dealership technology has come a long way. In the last year alone, rapid adoption of digital tools and technology has jettisoned the customer experience light years into the future. New tools now allow buyers…
Drive to Success: Dealers Go Social to Connect with Buyers
With dealers adopting new digital tools and services during the pandemic, a new virtual model of the dealership was born. But, the pandemic not only shifted the way dealers and their staff catered to…
Lawton Kia Case Study
Lawton Kia, in southern Oklahoma, is a no-nonsense dealer that takes pride in delivering a no-nonsense sales and service experience. Dealertrack DMS delivers technology that meets their needs.
Drive to Success: Digital Adoption Shifts the Post-Pandemic Experience
A rapid adoption of digital tools and processes was the make-it-or-break-it reality for the last twelve months. Dealerships without a solid digital foundation already were forced to overhaul the entire shopping, buying, and servicing…
Downtown Auto Group Case Study
Downtown Auto Group made the decision to switch to Dealertrack DMS and boosted profitability with the aid of an experienced Performance Manager at their side.
Drive to Success: Dealers Implement Digital Retailing at Record Pace
If the lessons of 2020 did one thing, they certainly dispelled the myth that the automotive industry is slow to change. Dealers have adopted new, digital retailing tools at a rapid pace, ushering in…
Early Adopter Sees Big Benefits from Integrated Payroll
Neal Jackson likes solving problems. As accounting manager and controller in charge of payroll, finances, and accounting for Lawley Auto Group, Jackson wasn’t about to let his software technology slow him down. That’s not…
