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With the backing of Cox Automotive, our ability to deliver on these needs and partner in a transformative way has never been stronger. In an increasingly-challenging industry, we hear you—and our story begins and ends with you as the hero.

Drive to Success: Modern Technology

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific…

Drive to Success: Switching Technology

Technology is a huge part of today’s world. In order to increase profits and remain a strong competitor, dealerships need to overcome their fear of switching to new technologies. Make sure your implementation processes are managed fairly and in support of your dealership teams when switching dealership technology.

Drive to Success: Change Management

As humans we tend to avoid risks and big changes. Therefore, managing change is a skill every business leader should develop. Taking risks and making changes at your dealership can provide a more positive and profitable future. Learn how to manage changes like a switch in technology, reorganizing your staff members, or any other change that can improve the dealership.

Drive to Success: Women and the Dealership

Women influence over 80% of all car purchases. Such a strong demographic should inspire your dealership to strategize for selling to women specifically. Hiring women onto your dealership staff should be a priority for your dealership if you want to increase your sales with women buyers.

Drive to Success: Service Lane

The dealership service lane is a place for profit-boosting opportunities. Every dealership customer should be made aware of the service department and all it has to offer. Stay updated on efficient service trends like providing real-time customer repair updates and offering auto tools and accessories after each service visit to increase your dealership’s revenue. 

Drive to Success: Keeping Customers Satisfied

Customer satisfaction is more than a new year trend. Focusing on your customers’ expectations will help your dealership gain loyal shoppers, attract the new generation of car buyers, and stay up-to-date with trends that can increase your sales. In the end, keeping your customers satisfied means bigger profits for your dealership.

Drive to Success: KPIs

Dealerships that analyze their metrics and key performance indicators increase their sales and productivity. Key performance indicators and metrics can help your dealership understand which department areas need improvement and which are performing well. Tracking and measuring metrics will make your dealership more efficient and boost profits.

Drive to Success: A Fresh Start in 2018

The new year is just around the corner and your dealership can start taking the right steps towards a fresh start today. Create New Year’s resolutions for your dealership’s departments. Learn about some of the predicted 2018 dealership trends and tips on how your dealership can get a step ahead of the competition this new year.

Drive to Success: Holiday Sales Event

 

December can be one of the most profitable months for dealerships. To keep your dealership ahead of the holiday competition, make sure your dealership keeps customer service and employee spirits positive. Change up some of your marketing strategies, decorate your website, and get your showroom looking a lot like Christmas.