Welcome to Dealertrack DMS 2020 Vision Series, where leaders and experts dive into their goals, aspirations, and predictions for the automotive industry. This month, you’ll hear from Randy Wilson, Director of Performance Management for…
Drive to Success: Technology and Your Lifelong Customers
When it comes to dealership success factors, size matters. In fact, small to mid-sized dealers are frequently selling to larger dealer groups at a higher rate each year (according to some sources). Yet, access…
Tomorrow’s Technology, Today at NADA 2020
The National Automotive Dealers (NADA) Show takes place in Las Vegas, February 14-17, and you’re going to love it! You’ll get a chance to preview tomorrow’s technology, today, and discover new ways to take…
Drive to Success: Secrets of Social Media for Auto Dealers
I’d like to add you to my social network! Please accept my friend request. Do you want to follow this brand? You’re familiar with social media, obviously, but social media advertising for your auto…
Beyond The Contract
Finding the right technology partner for your dealership takes more than a solid contract or a good deal to secure your trust. When it comes to choosing the right Dealer Management System (DMS), you…
Drive to Success: Finding Success in Your F&I Goals
Your F&I department is where the money and the magic happen. Building long-term customer relationships, establishing retention, and setting up your business for success can all be achieved. But meeting your objectives—and maintaining a…
FUEL DEALERSHIP GROWTH BY MEASURING THE RIGHT KPIs
Is more data always better when it comes to financial reporting? While dealerships certainly want visibility into what is happening in their operations every month, amassing lots of data points from every department is…
Drive to Success: Brand Loyalty and the Power of Being Purpose-driven
Think back to your very first car. Your first set of wheels may not have been pretty, but what it represented was much more powerful. What story did it tell about you? How did…
Destination: Success—People, Priorities, and Programs
Dealerships who invest in their people, win. That’s simple. The facts behind that statement tend to go a little deeper, however. When a dealer considers the time, strategy, and investment behind people management, there’s…
Drive to Success: New Trends in Digital Retailing
It’s no secret: car buyers are shopping online. Unless you’ve been ignoring the news (for the past 10 years), and missed the trends in digital retailing, you’ve seen a major shift in the way…
“Must-Dos” to Equip Your Dealership for Today’s Tech-Centric Workforce
This article originally appeared on Digital dealer here. By Susan Moll & Matt Hurst While Halloween is known for bringing a month of frights, constant employee turnover haunts dealership efficiency all year long. According…
Drive to Success: How Millennials Are Changing the Market
Mastering the millennial market doesn’t have to be a mystery. The generation born from the “Boomers,” in between the eighties and nineties, is now entering their thirties and forties. They’re also the primary contributors…
